There are many components that’ll ultimately determine whether your store is a success or not, including the quality of the items you stock, the price point, and the location. One of the more underrated factors is the presentation of the store. Does it, for instance, look as good as it could do? While shoppers are looking for bargains, they also like shopping in spaces that are well-designed and pleasant. In this blog, we’re going to take a look at a few different ways to ensure that your customers like what they see. It might not sound like the most important thing related to your business, but keep in mind that first impressions count for a lot!
From Bland to Brand: Transforming Your Store's Image
If you were to walk past your store, would you be intrigued as to what was inside? Or would you walk on by? While the overall decor of your store will depend on the type of shop that you run, it’s always working to make sure that it looks the part. Lighting is particularly important -- does it draw you in? As well as the decor, think about the window displays. They’ll be the first part of your store that passersby interact with, so you’ll want to ensure that it’s showcasing your best goods -- and that the display is getting changed on a regular basis.
Your store isn’t going to be in tip-top condition at all times. It’ll start out that way, sure, but just through general wear and tear, problems will arise. While you might not care all that much if your exterior sign has some lights that don’t work, the public will notice -- and they won’t be impressed. As well as the small DIY jobs, you’ll need to work to remedy the effects of larger problems too. Storm damage can greatly compromise the quality of your store, and the problems will only become more pronounced the longer they’re left untreated. Be sure to handle them as soon as possible, so that your business can keep on running smoothly.
Clean and Tidy
Who wants to shop in a dirty store? No-one. While it might not be the most glamorous job in the world, it’s important that you’re taking the time to keep your store clean and tidy. That’ll mean taking care of the basics at the end of the day, but you’ll also want to go deeper -- every month or so, look at giving your shop a deep clean. Your customers won’t even notice it, but that’s just the way that it should be.
Finally, be sure to look at regularly updating your store. It won’t stay looking at its best forever! Store owners can sometimes get too used to their store, and not realize that it’s beginning to fall behind the times. If you’re “too close” to your shop to see it with critical eyes, then ask a friend or family member who only visits occasionally their thoughts on the overall look and feel of your shop.