In many ways, finding the ideal beauty product is like finding your one true love. It’s a match made in heaven, and you couldn’t imagine life without it. All those years of dating brands which offer false claims of flawless skin can finally come to an end. You’ve managed to find one which actually does the job. Or, perhaps you’ve found a lipstick which really does stay on after eating a nectarine. It might even be that you’ve found a hair color which doesn’t let your roots show in the blink of an eye.
The Secret To Stopping Your Favorite Beauty Products Going Down The Discontinued Route
No matter the product, it soon becomes a staple in your routine. After a few months or years of using the stuff, your past struggles go clean from your mind. The products which didn’t work are long gone, and you’ll finally have your routine sorted.
Then, without warning, the worst happens. You go to stock up, and there’s a red sticker by your product. Your heart starts beating but still you wish for the best. As you get closer, though, there’s no denying the truth. The words ‘discontinued product’ are staring right back at you. Suddenly, you see that they’re right when they say nothing good ever lasts. How, oh how, can you live without your one and only?
It’s a situation we’ve all been in, and it’s tough. Just when you thought you could settle down, you find yourself on the market again with no clue where to start. There is a whole load of new products out there, but you don’t understand any of them. And, no matter how many you try, nothing compares
For the most part, though, we take the discontinuation debacle lying down. What can we do, after all? In truth, once a decision like this has been made, you are relatively powerless. But, you can make efforts to avoid discontinuation in the first place. Take care of this, and you’ll never have to lose a beloved product again. But, what are these magic efforts we speak of? Read on to find out!
If a product doesn’t sell, a company has no incentive to keep it on their shelves. Would you keep piling money into something barely anyone buys? Of course, not. That isn’t the way business works. It makes sense, then, that the best way to ensure your favorite products stay strong is to support their sales. By getting the word out there in whatever way you can, you can rest easy those sales will keep rolling. At least, they should if you do this right. Of course, how you can promote your favorite products varies. So, let’s take a look at your options, shall we?
Don’t buy in bulk
We all tend to buy our favorite bits in bulk, don’t we? In part, this is due to that continual discontinuation fear. But, it’s also an issue of practicality. You know the product works for you, so why wouldn’t you buy such large quantities? In truth, there’s a very good reason. When you buy a product in bulk, you increase its chances of discontinuation. It may sound strange, but companies won’t produce a product only one person buys, no matter how much of it they’re buying. If they get five sales in one day, for instance, that product is worth their time. But, if you buy all the stock in one hit, that’s only one sale. And, that leaves the future unclear when it comes to your beauty product. What’s more, you then likely go a year or more without buying anything. And, again, that spells bad news. Instead, get into the habit of buying one product at a time, and returning for a repeat sale when you run out. That way, the company sees the product gets continual attention, and are less likely to take it off the shelves
Make use of feedback
Make sure, too, to provide positive feedback to the company. Too often, we only think of doing this when we’re unhappy. But, by letting them know how much you love their product, you can make sure it stays in their good books. Seeing a positive review on their site may also encourage others into buying. So, this is a good idea all around. Bye Bye discontinuation disasters!
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