The Secret To Stopping Your Favorite Beauty Products Going Down The Discontinued Route

8/10/2018

In many ways, finding the ideal beauty product is like finding your one true love. It’s a match made in heaven, and you couldn’t imagine life without it. All those years of dating brands which offer false claims of flawless skin can finally come to an end. You’ve managed to find one which actually does the job. Or, perhaps you’ve found a lipstick which really does stay on after eating a nectarine. It might even be that you’ve found a hair color which doesn’t let your roots show in the blink of an eye.

The Secret To Stopping Your Favorite Beauty Products Going Down The Discontinued Route

No matter the product, it soon becomes a staple in your routine. After a few months or years of using the stuff, your past struggles go clean from your mind. The products which didn’t work are long gone, and you’ll finally have your routine sorted.

Then, without warning, the worst happens. You go to stock up, and there’s a red sticker by your product. Your heart starts beating but still you wish for the best. As you get closer, though, there’s no denying the truth. The words ‘discontinued product’ are staring right back at you. Suddenly, you see that they’re right when they say nothing good ever lasts. How, oh how, can you live without your one and only?

It’s a situation we’ve all been in, and it’s tough. Just when you thought you could settle down, you find yourself on the market again with no clue where to start. There is a whole load of new products out there, but you don’t understand any of them. And, no matter how many you try, nothing compares

For the most part, though, we take the discontinuation debacle lying down. What can we do, after all? In truth, once a decision like this has been made, you are relatively powerless. But, you can make efforts to avoid discontinuation in the first place. Take care of this, and you’ll never have to lose a beloved product again. But, what are these magic efforts we speak of? Read on to find out!

Support sales

If a product doesn’t sell, a company has no incentive to keep it on their shelves. Would you keep piling money into something barely anyone buys? Of course, not. That isn’t the way business works. It makes sense, then, that the best way to ensure your favorite products stay strong is to support their sales. By getting the word out there in whatever way you can, you can rest easy those sales will keep rolling. At least, they should if you do this right. Of course, how you can promote your favorite products varies. So, let’s take a look at your options, shall we?

Become a representative.

Depending on how dedicated you are, you could always become a distributor. Avon has been using this for years, and distributors sell a whole host of beauty products. So, if that Avon face cream is saving your life, why not sign up to make sure the sales keep coming? Equally, if you find that Lipsense lippy really does last the day, find out how to become a LipSense distributor as soon as you can. The same rules apply for near enough any product you can think of. While major high street beauty brands don’t generally use distributors, most smaller companies do. How better to do your bit for your favourite beauty love?

Start reviewing

The only trouble with distributing is that it can become a full-time job. If you don’t fancy that, why not contribute to sales by reviewing those products close to your heart? Beauty blogging is big business. Those with decent audiences have a fair sway on the sales of specific products. If you don’t fancy writing, you could embark on a beauty-based YouTube channel. Here, you could make videos which show the impact your favorite products has. Either way, shouting loud and proud could see sales soaring for a long time to come.

Tell your friends

At the very least, you should tell friends about products you love most. Word of mouth remains one of the most effective marketing tools. A personal recommendation should ensure a sale. If they like what the see, they’ll then recommend to their friends, and so on. Before you know, there will be a whole chain effect of sales from your one quick recommendation. And, each one of those sales ensures discontinuation fades into the background.

via GIPHY

Don’t buy in bulk

We all tend to buy our favorite bits in bulk, don’t we? In part, this is due to that continual discontinuation fear. But, it’s also an issue of practicality. You know the product works for you, so why wouldn’t you buy such large quantities? In truth, there’s a very good reason. When you buy a product in bulk, you increase its chances of discontinuation. It may sound strange, but companies won’t produce a product only one person buys, no matter how much of it they’re buying. If they get five sales in one day, for instance, that product is worth their time. But, if you buy all the stock in one hit, that’s only one sale. And, that leaves the future unclear when it comes to your beauty product. What’s more, you then likely go a year or more without buying anything. And, again, that spells bad news. Instead, get into the habit of buying one product at a time, and returning for a repeat sale when you run out. That way, the company sees the product gets continual attention, and are less likely to take it off the shelves

Make use of feedback

Make sure, too, to provide positive feedback to the company. Too often, we only think of doing this when we’re unhappy. But, by letting them know how much you love their product, you can make sure it stays in their good books. Seeing a positive review on their site may also encourage others into buying. So, this is a good idea all around. Bye Bye discontinuation disasters!

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